Facts101 is your complete guide to Advertising, Principles and Practice. In this book, you will learn topics such as Advertising and Society, How Advertising Works, The Consumer Audience, and Strategic Research plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.