| ISBN: | 9780385523882 |
| Publisher: | Random House of Canada |
| Published: | 21 October, 2008 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
13 other editions
of this product
|
Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while answering questions about product placement, subliminal advertising, and more. 100,000 first printing.
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