The Brand Gap
How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
Marty Neumeier
| ISBN: | 9780321348104 |
| Publisher: | New Riders Publishing |
| Published: | 31 August, 2005 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
4 other editions
of this product
|
The Brand Gap
How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
Marty Neumeier
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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