“This is a book about joy, drive and art, work that we’re all capable of if we’ll only commit.” —Seth Godin, author of Linchpin

Public Radio International’s Julie Burstein, creator of the award-winning program Studio 360, along with its host Kurt Andersen, offers a rare, fascinating glimpse into some of the 21st century's greatest creative minds—from Yo-Yo Ma and Robert Plant to Mira Nair and Chuck Close, to David Milch and Joyce Carol Oates, to Rosanne Cash and beyond. Fans of Malcolm Gladwell’s Outliers, Daniel Pink’s A Whole New Mind, Rosamund Zander’s The Art of Possibility, and Lynda Barry’s What It Is will be enthralled and electrified by this unique look at the creative process of the world’s most talented and prolific artists.